Case studies: how we help clients

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A very small business that has experienced some growth and losses over a decade of hard work, mostly as subcontractors to larger businesses performing work for the U.S. Federal government, wanted to do more work as a prime contractor. This company needed a fractional Chief Growth Officer (CGO) to advise on ways to achieve this goal because they were not in a position to hire a full-time executive. The CGO evaluated current capabilities, past performances, resources, and processes and provided a realistic plan for the company to adjust their strategy for capturing work, strengthening internal processes and resources, and establishing new partners and alliances. The compensation would be an ongoing retainer for the CGO to help guide them on execution of the new plan.

This company has experienced success with core offerings that has brought in steady but slow growth in revenue. Their existing C-Suite lacks a technology executive, which they recognize as a need but not an ongoing or long-term need. They have ambitions to achieve stronger positioning in the market with leading technology offerings to bolster their solid reputation for more innovative solutions. With the help of a fractional Chief Technology Officer (CTO), they could reap the benefits of an independent outsider’s perspective on their current capabilities and what’s needed to bridge the gap to where they want to be. The CTO would work with their C-Suites and other leaders to devise a technology roadmap, tailored for their unique situation, and follow up  periodically to check on progress and make adjustments as necessary. The compensation would be a not-to-exceed hourly model for the first deliverable, followed by an hourly level of effort for ongoing oversight. 

The CEO of a small but promising company saw a need to diversify her current offering as a reseller of commercial software. She recognized the potential for higher margin work in professional services for the U.S. Federal government and wanted a low-risk way to devise a strategy to pursue that path. The solution was to hire a fractional CMO to advise her and create a marketing plan with clear goals, required investments, milestones, and metrics for success. The plan would define optimal channels for pushing out compelling messages to the right audiences at the right time. The compensation would be a not-to-exceed hourly rate for the first deliverable, followed by an ongoing retainer to ensure the plan is executed properly.